Do you remember when you were a little kid, and you came upon a fluffy dandelion in the grass? It stood out. It was special. Not because it was fluffy, but because it was able to be scattered around. How did that happen? By accidentally brushing it with your hand? Nope. You picked it up and intentionally and wonderfully blew it and scattered those little seeds all through the air. Eventually those little seeds would land take root and grow into another dandelion with more seeds to scatter.
Spreading the Word is similar to that... it is intentional.
It also lands on people who are sometimes unsuspecting that don't realize they need to hear it until it lands gently on them. From there, God works in His time and ways to help them take root in Him, scatter and gently land on others.
BE the seeds. GO into the world.
Drift to those who are needing to take root in Jesus.